By Roydon D’Souza, SAC News Service
Mangalore, December 22, 2009: The inauguration of the new Tata Docomo Dive-In store took place today at 12:00 PM today. The Dive-In store is situated in the Essel Tower, surrounded by famous educational institutions of the city.
This is the first Dive-In store in the city. Tata Docomo teleservices are quiet famous with the college going crowd due to its unique offers.
When I heard about it I rushed to the store with my camera. I clicked few pictures. But later encountered a guy of the Dive-In store who made me delete all the pics of the event and gave Policy reasons and told me not to publish the news article as the company doesnt want publicity from the local media. They give press releases only selected media itseems. What ever it is if the people of Mangalore are NOT what you target then whom do you want to target?
What ever policy you have! Remember ultimately customer relationship is what you have to build to make your place in the hearts of the people. So much and not even an invite for the event ! Very rude !Once you get negative publicity among the students then its problem ! I have made up my mind not to enter the store again. Atleast not till those people are around :)
Whatever it is I have no problems with the brand whatsoever.
About Tatadocomo: (Source: http://www.tatadocomo.com)
Tata DOCOMO is Tata Teleservices Limited’s (TTSL) telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand Tata DOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles.
The launch of the Tata DOCOMO brand marks a significant milestone in the Indian telecom landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share.
Despite being a late entrant, Tata Indicom, TTSL’s CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire-line Services.